AI is changing workflows and reshaping roles. Meanwhile, employees want clarity on what’s changing, how decisions are made and what it means for them. It’s an opportunity for the comms and HR teams to step into the ambiguity gap and work with leadership to guide through this transformation together. Learn about: The Psychology of Change: … The New Employee-Employer Contract: What Leaders Must Deliver in the AI Era
As AI reshapes roles, workflows and expectations, communications need more than just messaging: they need a system that interprets what change means for every function and employee. In this fireside, you’ll hear how one enterprise team serves as a testing ground for AI transformation—evaluating role impact, redefining day-to-day work and building scalable programs that drive … Transformation Translator: Putting AI Strategy Into Real Work, Roles and Culture
The orgs that are winning in 2026 are those that can pivot and adapt to the changing times. Discover how to design change comms programs that balance cadence, channels and emotion so you can help your people move through uncertainty with confidence. What you’ll learn: Change Frameworks 2.0: How traditional models are evolving—and new frameworks … New Change Comms Frameworks: Building Employee Trust During Times of Change
Layoffs. AI affecting roles. RTO mandates. Economic uncertainty. The modern communicator must manage complexity in real time. This session provides a blueprint for internal crisis and change messaging in emotionally charged environments. Learn about: Disruption Management: Techniques for communicating transparently, consistently, and at the correct times during the initial phase of change to minimize uncertainty … Change at Scale: Communicating Through Disruption and Uncertainty
Lead your organization through change that moves faster than traditional planning cycles. As a communicator, you are navigating change that accelerates beyond standard planning horizons. AI transformation is reshaping the workforce. Leadership changes, including CEO transitions, signal strategic pivots that invite scrutiny from employees, the media and other stakeholders. Government regulations and global affairs influence … Premium Webinar: Communicating Change – From Strategy to Impact Recording
Major moves require more than a memo: they need the right channels, cadence and craft to connect with employees and lead with clarity. Here’s the framework you need to tell a story with a consistent message, explain what’s next on the horizon, and helps employees, managers and leadership stay involved and engaged in the process. … Change Comms: M&As, Reorgs and Leadership Shifts
When two major carriers combine, it’s a cultural reckoning, a customer identity shift and a brand comms challenge that plays out on the most public stage possible. For social teams, the merger between Alaska Airlines and Hawaiian Airlines hasn’t meant “wait and see.” It meant adapting in real time to an audience full of questions, … Social Strategy Through M&A: How a Major Aviation Merger Avoided Turbulence
In a time when audiences are fragmented, emotional or in tension with one another, executive communication during change requires building trust through authenticity, matching messages to the leader’s real communication style, and using analytics and stakeholder signals to guide smarter channel, cadence, and narrative decisions. In this module, you’ll learn from two communications leaders at … Module: How to Elevate Executive Voices in High-Stakes Change