We live in an age where crisis is constant. When information travels at lightning speed and public scrutiny is relentless, the ability to navigate a crisis can make or break a brand. Learn how to transform a potential disaster into an opportunity for growth and trust in this session.
- The new crisis landscape: A deep dive into the emerging threats brands face, including AI-generated deepfakes, misinformation, online mobs, and social media backlash. We’ll discuss strategies for identifying, managing, and responding to these evolving risks to protect your brand’s reputation.
- Building a flexible crisis communication framework: How to revisit your playbook for crisis management to ensure you have insights into the vulnerabilities of key assets like customer loyalty, employee safety, and brand and reputation.
- Crafting empathetic messages: How to craft holding statements that strike the perfect tone between empathy and transparency – plus, how to select and prep a spokesperson.
- Using social media: Best practices for leveraging owned social media platforms to manage a crisis. Learn how to monitor real-time conversations, when and how to correct misinformation, and why it’s critical to be transparent – and how to use analytics to guide your response and measure sentiment.
- Crisis quantified – the aftermath: Understand how to measure crisis communication success once it is in the rearview mirror, from reputation recovery to stakeholder sentiment.
- Interactive scenario: Break out in small groups and participate in a tabletop scenario where you will take on a unique role, from social media lead to spokesperson, in a provided simulation that includes analyzing real-time data and coordinating under pressure.
