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Anywhere You Go: Storyselling and Content Creation Across Channels

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0:00 / 27 minutes
27 minutes March 21, 2025

In today’s multi-platform world, your brand’s story needs to resonate wherever your audience is. This hands-on session will guide you through crafting a compelling organizational narrative and adapting it across different contexts like LinkedIn, Twitter (X), Instagram, TikTok, and emerging platforms. Walk away with ready-to-use messaging for your next campaign or project, tailored to each channel’s unique demands. How to create content that meets the…

In today’s multi-platform world, your brand’s story needs to resonate wherever your audience is. This hands-on session will guide you through crafting a compelling organizational narrative and adapting it across different contexts like LinkedIn, Twitter (X), Instagram, TikTok, and emerging platforms. Walk away with ready-to-use messaging for your next campaign or project, tailored to each channel’s unique demands.

  • How to create content that meets the unique requirements of platforms like TikTok, LinkedIn, and Instagram to effectively reach your target audience.
  • The importance of conducting platform audits for channels such as Facebook, Twitter (X), and YouTube to strategically allocate resources where they matter most.
  • Best practices for making the most of a piece of content across platforms like Instagram and LinkedIn, ensuring it’s done the right way for maximum impact.
  • How to develop and execute a multi-channel content strategy that amplifies your brand’s narrative across all platforms.
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Speaker

  • Meghan Anhalt Global Social Media Lead, John Deere

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