In this short from Ragan's AI Horizons Conference, Lockheed Martin's Rowan Toffoli explains how AI personas help you define your audience and serve as a North Star for content creation.
In this short from Ragan's AI Horizons Conference, Lockheed Martin's Rowan Toffoli explains how AI personas help you define your audience and serve as a North Star for content creation.
Members only
Unlock the full session
Subscribe to watch this video, download the handouts, and access 500+ more sessions.
Related Videos
Keep building on what you just learned.
On Demand
Integrating AI While Maintaining Reputation with Audible
6 minutes
On Demand
Learning Lab – The Business Case for the Brand Newsroom in the Age of AI Search
41 minutes
On Demand
GEO Workshop for Comms, PR & Marketing
1h 30m
On Demand
Transformation Translator: Putting AI Strategy Into Real Work, Roles and Culture
27 minutes
On Demand
Implementing AI Workflows at Scale: How to Drive Adoption That Sticks
25 minutes
On Demand
AI at Work: Finding Your Maturity Stage
18 minutes
Go deeper in person
Future of Communications Conference
Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.
Part of CommsWeek
New York City