Nearly all comms and marketing teams already use AI—but few have figured out how to scale it responsibly without breaking trust, budgets or jobs. In this candid panel, senior leaders from global brands go beyond hype to share what actually worked, what stalled and what they’d do differently heading into 2026. Expect some disagreement, real data and a clear-eyed look at how AI can become a workforce multiplier—not a liability—when governance, ethics and talent strategy move as fast as the tech. You’ll hear:
- Big wins, real warnings: How NY Life and other leaders moved beyond experimentation—sharing real data, live initiatives and 2026 AI roadmaps that connect pilots to performance.
- Rewriting the org chart: Why some leaders see AI-driven role changes as overdue—and others warn of trust erosion and talent backlash if it’s mishandled.
- Responsible by design: How leaders embed fairness, transparency and human oversight into AI workflows, vendor choices and everyday use—not just policy decks.
- Spend smarter: How teams reassess AI agency and platform spend to identify AI in-sourcing opportunities and reinvest savings where they matter most.
- Proof, not promises: The KPIs that helped execs stay in control—cost avoided, speed gained, sentiment shifted and risk reduced.
