Generative answer panels now appear in over a quarter of Google queries and AI-first browsers like Perplexity scrape the web in ways SEO never anticipated. If your stories aren’t cited—or are misquoted—audiences may never land on your site. This session focuses on
content distribution, not creation—where AI engines pull their facts, how to seed those sources and which new metrics replace page-one rank. You’ll learn:
- AI Search FAQ: How Google AI Overviews, Perplexity, Copilot Search and others select citations—and where your content fits.
- Citation Audit: A quick test to see how AI engines reference your brand and competitors today.
- Source-Seeding: How to place research, FAQs and listicles on LLM-friendly platforms like Reddit, Wikipedia and YouTube to boost pickup.
- Monitoring: Free or low-cost ways to track mentions, catch hallucinations and request fixes fast.
- What’s Next: How to prep content for voice, in-car and AR search—plus new KPIs like “answer share” and “citation sentiment” to prove value.
