(20m) In this module, we’ll move beyond the foundational principles of communications measurement and explore what, and how, to measure. We'll talk about the metrics, KPIs, goals and impacts that you can make in four key measurement areas, while exploring the tools and touchpoints to do so. By the end, you'll have a practical understanding of how to measure the effectiveness of your communications
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Measuring the Effectiveness of Your Communications (Part 2)
19 minutes
April 28, 2025
(20m) In this module, we’ll move beyond the foundational principles of communications measurement and explore what, and how, to measure. We'll talk about the metrics, KPIs, goals and impacts that you can make in four key measurement areas, while exploring the tools and touchpoints to do so. By the end, you'll have a practical understanding of how to measure the effectiveness of your communications
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