When a leading health nonprofit prepared to launch a bold new brand and name, it wasn’t just a logo swap—it was a full-scale narrative shift across audiences, channels and touchpoints. Instead of siloed rollouts, the marketing and comms team built an integrated playbook that kept employees aligned, PR precise and social media energized. This session breaks down the strategy behind a unified rebrand comms campaign—from pre-launch embargoes to real-time amplification—so your teams can do more than manage a brand change: they can rally people behind it. You'll learn:
- Objective & Audience Map: How to set one macro goal, define audience segments and pick priority channels for each.
- Channel Strategy: How to lay out a schedule that feeds blog, intranet, email and social slots in lockstep.
- Content Creation: How to build out anchor content, then slice it into reels, graphics and even internal snippets.
- Distribution Details: How to arm staff and superfans with pre-coded share links, UTMs and a small paid-boost budget to extend reach for your message.
- Measurement and Fine-Tuning: How to pull sentiment, clicks, donation upticks and employee-share rates into one dashboard to adjust copy, spend and cadence in real time.
