Lynn Godfrey is the SVP, Chief Experience Officer for Blood Cancer United, formerly The Leukemia & Lymphoma Society, the largest nonprofit dedicated to creating a world without blood cancers. She leads an award-winning marketing, digital, and communications team focused on strengthening the brand to drive patient impact and revenue growth. Lynn spearheaded the multi‑year transformation to modernize and unify the enterprise under the new Blood Cancer United identity. Launched in fall 2025, the rebrand redefined the organization’s national presence and earned her recognition as a Ragan Top Women in Marketing 2025 honoree. Her leadership has also contributed to the organization being named to Fast Company’s Brands that Matter (2022) and Best Workplaces for Innovators (2023) lists.
A seasoned executive with more than 20 years of experience, Lynn has led vision‑driven innovation and brand transformation across nonprofit, public, and corporate sectors. She has delivered results for organizations including Girl Scouts of the USA, the American Red Cross, PBS Kids, Nickelodeon, and American Express. Her thought leadership has been featured in Forbes through her role on the Forbes Nonprofit Council. Lynn began her career in advertising at Young & Rubicam, holds a BA from Wesleyan University, and earned her master’s degree from Northwestern’s Kellogg School of Management.
