AI agents go beyond simple prompts—they act on their own and handle complex workflows. Nearly 80% of organizations are building them already, with 62% expecting ROI above 100% (Multimodal). In this explainer, Brian Snyder, Chief Innovation Officer at Axicom and advisor for Ragan's Center for AI Strategy, shows communicators how to build custom agents, demoing a "daily news and sentiment monitoring" tool. He breaks down key benefits, a live build with four simple steps and what the "agentic future" means for marcom teams. Plus, you'll get his starter kit with the same txt docs he used to create the demo agent.
AI agents go beyond simple prompts—they act on their own and handle complex workflows. Nearly 80% of organizations are building them already, with 62% expecting ROI above 100% (Multimodal). In this explainer, Brian Snyder, Chief Innovation Officer at Axicom and advisor for Ragan's Center for AI Strategy, shows communicators how to build custom agents, demoing a "daily news and sentiment monitoring" tool. He breaks down…
Members only
Unlock the full session
Subscribe to watch this video, download the handouts, and access 500+ more sessions.
Related Videos
Keep building on what you just learned.
On Demand
GEO Workshop for Comms, PR & Marketing
1h 30m
On Demand
Transformation Translator: Putting AI Strategy Into Real Work, Roles and Culture
27 minutes
On Demand
AI at Work: Finding Your Maturity Stage
18 minutes
On Demand
The New Employee-Employer Contract: What Leaders Must Deliver in the AI Era
25 minutes
On Demand
Resilience Through Disruption: The Human Skills That Matter in the AI Era
24 minutes
On Demand
Implementing AI Workflows at Scale: How to Drive Adoption That Sticks
25 minutes
Go deeper in person
Future of Communications Conference
Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.
Part of CommsWeek
New York City