This 3-part, advanced-level series from University of Louisville Strategic Communications Professor Karen Freberg breaks down the art and science of Crisis PR as a three-act arc that begins with signal detection with the help of AI and prepping the team. It then looks at how to stay strategic in the storm by practicing message discipline under pressure and coordinating with leaders effectively before wrapping up with a look at how to debrief smartly and make changes that prioritize internal reputation.
This 3-part, advanced-level series from University of Louisville Strategic Communications Professor Karen Freberg breaks down the art and science of Crisis PR as a three-act arc that begins with signal detection with the help of AI and prepping the team. It then looks at how to stay strategic in the storm by practicing message discipline under pressure and coordinating with leaders effectively before wrapping up…
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