Your Writing is Worth Billions (but your business leaders might not know it)

Words and ideas are the lifeblood of business, but do organizations invest enough in outstanding communication? As communicators, do we?

In leading the Cisco brand language program, Mark Buchanan helps people get better results from their writing, around the world across a $50 billion business. He’s convinced: Your work is invaluable to your business and your words can be worth billions.

Key Highlights:

  • Reconnect with your love of writing and get inspired about the value you offer your business
  • Learn to use simple writing habits to quickly improve business results and become a trusted advisor
  • Make a business case for better communications
  • Mark Buchanan
    Senior director of product language

New Relic