Writing Certificate Course for Communicators – Part Two

Now that you have the competencies of clear writing down, we’ll focus on writing more persuasively and creatively so you convince—and captivate—all readers. You’ll also learn how to apply these techniques to a variety of common communication documents:

• Process and planning: Smarter ways to gather and structure information
• Audience awareness: How to implement the WIFM in everything you write
• Detail and concision: Techniques to keep your copy right and tight
• Enhancing creativity, cultural awareness and inclusivity in your writing
• The power of analogy: How to communicate complex information simply
• How old-school reporting can elevate your writing, including:
  • How to leverage the element of surprise
  • Shortcuts to more effective language usage
  • Ideas to find your hook faster
• How to write with authenticity and show both sides of a story
• The Science of Persuasion: How to write persuasively using Ethos, Logos and Pathos
• The Art of Poetry: How to add color, context and creativity to anything you write (a deep dive into metaphor, simile, vivid descriptions and more)