Writing Certificate Course for Communicators – Part Three

Time to strip away the theory and dig into real-world solutions to writing challenges we face daily. You’ll also discover how to harness storytelling at work—regardless of situation or assignment. You’ll learn:

  • Headlining: How to capture attention from headlines to subject lines
  • Storytelling structure insights to elevate your writing and engage any audience
    • Summary vs. dramatic scene narratives—and when to use each
    • Examples of storytelling narratives at work—from podcasts to Tweets
    • How to create scenes for your audiences in everything you write
    • How to sleuth out story-worthy data and stats
  • Workshopping real world problems: Everyday writing mistakes and how to fix them
  • How to overcome writer’s block, approval brick walls and other obstacles
  • 7 tips to self-edit like a pro—plus how to edit your boss without getting fired
  • How to turn your new writing skills into a strategic advantage at your organization so you earn management’s respect

Additional Reading and Resources:

  • The Moth
  • “Made to Stick,” by Chip Heath and Dan Heath
  • Jonah Sachs, “Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future”
  • Brian Pittman
    Virtual Events Producer and Moderator
    Ragan Communications
  • Lynn Douglass
    Writer, Journalist and Former Course Associate
    Columbia University, School of Professional Studies
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group