Writing Certificate Course for Communicators – Part Three

Time to strip away the theory and dig into real-world solutions to writing challenges we face daily. You’ll also discover how to harness storytelling at work—regardless of situation or assignment. You’ll learn:

• Headlining: How to capture attention from headlines to subject lines
• Storytelling structure insights to elevate your writing and engage any audience
  • Summary vs. dramatic scene narratives—and when to use each
  • Examples of storytelling narratives at work—from podcasts to Tweets
  • How to create scenes for your audiences in everything you write
  • How to sleuth out story-worthy data and stats
• Workshopping real world problems: Everyday writing mistakes and how to fix them
• How to overcome writer’s block, approval brick walls and other obstacles
• 7 tips to self-edit like a pro—plus how to edit your boss without getting fired
• How to turn your new writing skills into a strategic advantage at your organization so you earn management’s respect

Additional Reading and Resources:

• The Moth
• “Made to Stick,” by Chip Heath and Dan Heath
• Jonah Sachs, “Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future”