It’s no longer enough to respond to change; successful comms leaders need to anticipate and manage the rollout of changes in business strategies, new regulatory requirements, or even implementations of new technology within their workforce. In this hands-on workshop, you’ll explore the importance of readiness assessments to gauge your organization’s appetite for change, along with methods for engaging stakeholders who might be cautiously skeptical or outright resistant. Get ready to learn about:
- The Four Stages of Change: How to prepare for change by looking at the four steps—disruption, exploration, rebuilding, and transformation—and how to anticipate common pitfalls.
- Risk Assessment and Mitigation: How to evaluate organizational appetite for change and leadership support—and how to spot potential roadblocks early.
- Methodologies and Frameworks: Comparative analysis of key approaches (Kotter, ADKAR) and their ideal use cases—plus tactics to adapt universal models for mergers, tech rollouts, and shifting corporate goals.
- Stakeholder Engagement: Techniques to identify, categorize, and proactively collaborate with individuals critical to your change efforts.
- Communications Foundations: Essentials and timelines for crafting transparent, timely messages that resonate with all relevant parties.
