What does LinkedIn’s global data say about the hard and human skills that matter most to corporations in 2026? How can marketers use that data to build unforgettable brands? In our closing keynote, Ty Heath, Director at LinkedIn's B2B Institute, a think tank studying the future of B2B marketing and decision making, shares exclusive insights on behavioral and hiring trends, the state of the world’s global economy, and the psychology of memory in the AI era. She’ll decode data from the world’s largest professional network to share how to create marketing that actually sticks. You’ll learn:
- What top companies are hiring for—and how that reflects shifting business priorities.
- Why marketers must treat memorability as a competitive advantage, and why distinction, not uniformity, is the future of brand resonance.
- What AI search/GEO/SEO means for B2B marketers, and how to create a brand that will survive and thrive in 2026.
