Determining Media Coverage Value as You Respond to COVID-19

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What You’ll Learn:: 

As COVID-19 dominates news coverage and affects other coverage sources such as influencers, finding ways to effectively pitch and publish your stories is no small task. Media relations efforts can take a substantial amount of time and resources, especially as you respond to the pandemic and serve as a resource for information and guidance. Are you spending your time with strategies that make the most sense and impact? Josh Wilson, Director Of Strategic Communications at Children's National Hospital, will walk you through a media relations score sheet that can rank the value of secured media coverage—and help align media relations activities to overall communications goals.

You’ll learn:

  • How to qualitatively measure the value of earned media
  • How a feature story differs from a list of smaller mentions
  • Ways to thoughtfully adjust individual and team goals as you focus on providing important information
  • Ideas for balancing your PR goals and key messages with reporters' aims
May 2020

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Presenter bio: 

Josh Wilson is the Director of Strategic Communications for Children's National Hospital in Washington, D.C., one of the nation’s top 10 children’s hospitals and ranked No. 1 for newborn care three years in a row by “U.S. News & World Report." In this role, he leads the teams responsible for public relations, internal communications, executive communications and social media. Prior to coming to Children’s National, Wilson was the Director of Public Relations for Nemours Children’s Health System, where he led all communications planning of the system’s new, $400 million campus in Orlando, Florida--the first independent children’s hospital to open in more than 40 years.bWilson began his career as television reporter and anchor, working for stations in Mississippi, Kentucky and Florida. His investigations sent a state senator, sheriff and police chief to jail. He also led communications for a mayoral campaigns and led external relations for FEMA in Florida following the busy 2004-2005 hurricane seasons.