Using Storytelling in Your Branding: From Intranets to Social Media

Tessa May Marr is an entrepreneur at heart and proud to lead a 100 per cent virtual social media marketing agency of exceptionally talented and relentless Social Media Managers! Her company, Marr Media Group works with B2B and B2C brands to build custom social strategies, paid social advertising, influencer marketing and fully outsourced social media management. They plug right into each client’s marketing team to augment and amplify all marketing efforts, making them even more effective, creating more connections and achieving desired results and outcomes. Tessa is a pioneer in her leadership style, with a strong focus on work/life balance, empathy, and a whole-human approach. She has developed unique practices throughout the years of building and leading a remote, creative team and breathes new life into the agency format.

Emilio Marrero is the Director of Content for Baptist Health South Florida, the largest healthcare system in the region. In this role, he provides strategic direction and oversight for all facets of content production, including written, digital, video, social media and corporate projects. In 2022, the Baptist Health Communications team won 2 PR Daily Awards for its COVID-19 Outreach. Marrero was the news director for Univision WLTV-23 in Miami. As the regional news director for Univision’s Southeast region, he oversaw news operations in Atlanta and Raleigh. He is the winner of three Suncoast Regional Emmy® awards and is a six-time nominee. A recipient of the University of Miami’s Communicator of the Year award, Marrero has been able to apply his journalistic experience and leadership into the development of a branded newsroom that specializes in creating compelling content across multiple platforms. Marrero holds a master’s degree in administration from Barry University and a bachelor’s degree in broadcast journalism from the University of Miami. He resides in Miami with his wife and three adult children. He is an avid fan of all Miami sports and is happiest when on the water.

Laura Wylie is the Global Director of Internal Communications and Employee Engagement for William Blair, where she oversees planning, creation, distribution, and measurement of messaging from all corners of the organization. Her focus is project management for large-scale comms and change efforts, working with stakeholders on initiatives like strategy development and goal setting, new technology roll-outs, webcasts/events, and retention. These days you’ll find her deep in the process of building and launching a new intranet.   Wylie has 15+ years of experience in internal communications and change management. Prior to joining William Blair, she led communications for PwC’s Tax practice, in addition to roles supporting Assurance and Private Company Services. She has an MBA from Loyola University in Chicago and serves on the board of directors for Open Books. She and her husband have two girls, and live in an old Victorian house that is basically as demanding as another child. One of her favorite things is coaching and developing future communications professionals. One of her least favorite things is when people use two spaces at the end of sentences.