Using Storytelling in Your Branding: From Intranets to Social Media

A robust storytelling culture can make humdrum topics come alive and move the real people it serves. In this panel you’ll hear how three different companies are finding employee stories that capture their organizational culture and are sharing them across their internal and external channels to retain and attract talent. You’ll learn how to transform your number one asset into a powerful competitive advantage.

  • The most common business storytelling techniques and how to use them
  • Where to find powerful stories on forums like Slack, Teams, social media, and your intranet
  • The role ERGs and local groups play in encouraging, collecting and curating employee stories
  • What it takes to create a popular blog that houses everything from “Meet the Employee” and “Side Hustle” stories to “Women in Tech” posts and more
  • How to amplify these stories on social and traditional media whether you’re using LinkedIn, Instagram or TikTok
  • Tessa May Marr
    Marr Media Group
  • Emilio Marrero
    Director of Content
    Baptist Health South Florida
  • Laura Wylie
    Director of Internal Communications and Employee Engagement
    William Blair