Theories in Message Framing (Part 1)

(15m) In this module, you will learn the art of crafting and framing clear, impactful messages that resonate with audiences during periods of transition. This module covers techniques for tailoring messages to different media platforms and audiences while maintaining a consistent tone and voice. Emphasis will be placed on conveying complex information in a way that is both transparent and accessible, helping to build trust and credibility with the media and the public. By the end of the module, you will be able to effectively frame your messages to influence public perception and guide your organization through times of change with confidence.