Ambiguity is the eternal foe that communicators battle. Paradoxically, it is the fitting word to describe how unsure many CEOs feel about the business value of comms work. Consider this: Comms as a core activity is conspicuously missing from the traditional value chain that’s been taught in business schools for 40 years. If you agree it’s time to blow up the old model, join this session to equip yourself with the language, visuals and approach for asserting the value of comms as a competitive advantage and business asset. Learn about:
- Tyranny of Reporting Results: Know the differences between outputs, outcomes and impacts to stop shortchanging your own value in the eyes of your C-suite leaders and colleagues in other departments.
- Turning the Flywheel: Visualize how comms empowers a business by unifying its disparate parts and amplifying their collective results.
- What If: Peer through the lens of a business that neglects comms. Build your case by proving how a comms void exposes your organization and leaders to risk and cedes innovation to your competitors.
