According to Ragan and HarrisX’s poll, 67% of CEOs say they lead external communications even when their organization employs a CCO. So how do you prepare your executives when their presence, empathy and credibility matter as much as their talking points? Credibility can be eroded by a single misstep, amplified by AI-driven deepfakes or rescued by the right voice at the right time. This session reveals how to train and elevate spokespersons who project clarity, composure and compassion across any crisis scenario. What you’ll learn:
- C-Suite training: What works (and what doesn’t) when coaching senior leaders who are short on time but high on visibility.
- Balance training: How to instill confidence without arrogance and empathy without weakness – plus how to work with executives reluctant to accept advice.
- Nonverbal mastery: Tone, cadence and body language that amplify trust in high-pressure moments.
- AI assist: How to build an executive template in GenAI to provide quick feedback on tone or voice.
- Crisis-era skills: Preparing spokespersons to counter misinformation, respond to activist pressure, and adapt messaging across hybrid media.
- Future-proofing the messenger: How to use simulations, data feedback and scenario planning to prepare spokespersons for tomorrow’s crises.
