The Future of Media Relations: Getting Your Organization in Headlines

How can you grab coveted media coverage when crises dominate the news—especially when you don’t have huge news to share? Learn how to thrive in the changing news media landscape. Join us for a discussion with Emily Mekstan, Senior Manager of Retail and Owned Brand Communications at WalgreensCheryl Smith, Publisher of I Messenger Media and Secretary for the National Association of Black Journalists; and Gregg Castano, Founder and CEO of News Direct, will share lessons learned along with top tips to stand out from the crowd.

You’ll learn:

  • Tips for press releases and PR copy that lands coverage
  • Ways to measure your efforts with meaningful KPIs
  • How to keep ahead of the narrative and cater to what reporters and readers crave
  • The types of pitches reporters like—and loathe
  • Emily Mekstan
    Senior Manager of Retail and Owned Brand Communications
  • Cheryl Smith
    I Messenger Media
  • Gregg Castano
    Founder and CEO
    News Direct