The Cure for a Disengaged Workforce: A Persona-Based Approach to Employee Journeys

A “one size fits all” approach to internal comms no longer works, thanks in part to information overload. Instead, we must segment and target our content—using personas to communicate messages designed with a specific someone in mind, rather than a generic “everyone.” This session will reveal how a multinational company with 90,000+ employees developed and implemented persona-based employee communications—so you, too, can create a more personalized, impactful experience that boosts engagement, productivity and loyalty. You’ll learn:

• Why Personas: The benefits and challenges of setting up persona-based employee comms—and how this approach can re-invigorate employee journeys.
• Frameworks: Key concepts and frameworks for persona-based employee comms and how to apply it in your organization.
• First Steps: How to use persona-based communication within your organization–including actionable steps to initiate persona development starting today.
• Getting Buy-In: Discover how to advocate for persona-based communication with senior leaders and business partners with concrete examples.
• Proof Points: A snapshot of results—and how to track your own persona-based program, including the KPIs execs want to see.