Over 80% of employees expect their company to take a stand on societal issues (Gartner). But doing so can be a tricky proposition—especially in an election year like this one. As the "conscience of the company," communicators play a crucial role in upholding corporate values while steering through the complex landscape of employee expectations, political polarization and social responsibility. This insightful fireside keynote with a Merck VP details how to navigate these issues. You'll learn:
- Values Alignment: How to ensure your org's communications and actions align with its core values and principles amid polarization and political divides.
- Comms as "Conscience": Purpose-driven strategies for taking the lead internally around hot button social issues—and how to convene teams, SMEs and ERGs to assist.
- Empathetic Engagement: How to foster open conversations around activism and politics in a hybrid setting.
- Authentic Leadership: How to help cultivate leaders who can authentically and effectively communicate your organization's stance on social issues while embodying your corporate values.
