Sharing and Repurposing Internal Stories Across Channels

Not every brand story shared internally is worth showcasing to your external audiences, but those that are can easily be repurposed across various social media platforms and content channels. In this session, we’ll explore proven strategies for getting the most mileage out of your internal content and repurposing the gold into powerful thought leadership content.

You’ll learn:

  • Tips for repurposing the most impactful moments from town halls and company events into social content
  • How to pull multiple stories out of a leader’s single podcast or broadcast media guest spot
  • Examples of how the same content can be tweaked and optimized to meet the best practices of various social media channels
  • Veronica Cintron
    VP, Communications
    Tampa International Airport