SEO Certificate Course for Communicators – Week 2: Implementation

Let’s EAT: Auditing, Optimizing and Writing Content that Search Engines Love

Now that you have the basics and your keywords down, it’s time to roll up our sleeves and turn the spotlight on your content. Together, we’ll audit and supercharge your content — and dig into how to craft content that woos search engines and wins over customers alike. You’ll learn:

  • Steps to conduct an SEO content audit: How to zero in on your content’s
    Strengths, Weaknesses, Opportunities and Threats (SWOT)
  • Online tools to help gather topics that become valuable content for your audience
  • How to create clear, compelling user journeys for a streamlined path to conversion
  • How to craft content that displays expertise, authority and trustworthiness (EAT)
  • How to write with voice — without feeling like an SEO content mill
  • Breakout: How to implement your new skills using easily accessible tools
  • Rachel Vandernick
    The Vander Group
  • Brian Pittman
    Virtual Events Producer and Moderator
    Ragan Communications
  • Carolyn Shelby
    SEO manager
    Walt Disney Company