As Washington settles in under a new administration, savvy public affairs and PR pros need to master both emerging tech and evolving policy dynamics. Pull back the curtain with a public affairs insider as they reveal what’s really moving the needle in public affairs today—from AI-powered monitoring and messaging to deeper insights on hot-button issues and shifting stakeholder priorities. Get the inside scoop on:
- Topics, trends and themes: How to spot emerging issues, track shifting policy priorities and identify the narratives that are actually resonating in today’s landscape.
- Opportunities and threats: The return of in-person advocacy; video, texting, and podcasts to drive mobilization; what the data says about the public’s lack of trust in the government, business, the press – and more.
- The AI advantage: Smart ways to use AI for analyzing public sentiment and crafting policy messages that connect with multiple audiences—from legislators to local communities.
- From policy to podium: Techniques for turning complex positions into compelling communications—whether you’re drafting executive speeches, op-eds or social content.
- Building bridges: How to use both data insights and relationship-building to identify and activate unlikely allies, mobilize grassroots support and demonstrate real policy impact.
