PR KPIs That Matter: Know Your Bottom Line

Liz McGee is the Corporate Communications Director for the Institute of International Finance (IIF), a trade association representing more than 400 of the world’s leading financial firms in more than 60 countries. In her role, she leads all global external and internal communications. McGee is a corporate affairs and brand marketing communications leader with more than 15 years of experience successfully delivering innovative, high-impact, multi-channel communications campaigns for financial services, technology, nonprofit and public sector brands serving consumers and businesses. McGee joined IIF in 2021. Previously, she served as Director of Communications for CME Group, supporting communications for multiple divisions of the $5B Fortune 500 company, including its technology division and financial product lines. Prior to joining CME Group in 2016, she served in roles of increasing responsibility at organizations including Grant Thornton LLP and France’s Ministry for Europe and Foreign Affairs.