Elevate your internal comms strategy to a whole new level with a robust, data-centric approach. In this workshop, you’ll learn how to “measure the immeasurable” like culture with tailored benchmarks aligned with the bottom-line impacts that your execs value most. You’ll discover new ways to prove your return on engagement (ROE) by showcasing how your initiatives reduce turnover, training and even reputational costs. Together we’ll cover:
- What the C-Suite Expects: What execs want from communicators, including the outcomes they value most.
- Smarter Measurement Strategies: How to use quantitative and qualitative data to link internal comms programs and campaigns directly to business goals.
- Tracking KPIs: Tools and techniques to monitor KPIs and correlate them with engagement, retention, satisfaction, productivity and even culture. We’ll cover page visits, email/CT rates and even intranet read receipts.
- Customized KPI Scorecards: How to create a KPI index tailored to your org’s sector, mission and business goals.
- Sample Dashboards: Case studies in what’s working and what’s not to present your results to teams and execs alike — including examples of successful measurement dashboards.
- A Winning Story: Best practices for presenting your results to teams and execs—including how to extract actionable insights and frame your successes in a compelling narrative.
- Bonus/Future Trends: How to expand your toolbox for gathering internal comms data—including how to leverage AI to quickly analyze and act on top findings.
