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Other Corporate Headquarters: Intranets, Digital Workplaces and the New Way of Working

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Topics: Social Media & Marketing

Broadcast: March 2021

Duration: 19:01

As many organizations’ workforces remain remote or hybrid, internal and employee communicators must continue to find innovative ways to break through the noise of their employees’ inboxes and social media newsfeeds, especially during this unprecedented time of change and upheaval across the employer landscape. In this panel with Ashini Parikh, EVP of Digital Employee Experience at Edelman, Margie Dolch, Senior Communications Specialist at Celanese, and Becky Graebe, Senior Director of Communication Strategy for Dynamic Signal, you’ll learn how to overcoming feelings of disconnectedness and isolation with dynamic solutions, tools and strategies across internal social media platforms and with digital workplaces that boost interaction, trust and employee loyalty.

You’ll learn:

  • How to foster engagement and trust, especially with executives, using digital workplace tools that overcome remote and hybrid workplace obstacles
  • Tools and best practices for intranet and digital workplace strategies that excite and inform, rather than overwhelm and confuse
  • How to balance information flow and crisis communications with content that employees can expect and use
  • How to measure the effectiveness of your intranet and digital workplace strategies, across channels and platforms
  • Becky Graebe
    Becky Graebe
    Internal Communications Manager
    SAS
    READ MORE
  • Ashini Parikh
    Ashini Parikh
    Executive Vice President, Digital Employee Experience
    Edelman
    READ MORE
  • Margie Dolch
    Margie Dolch
    Senior communications specialist
    Celanese
    READ MORE

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Becky Graebe

Becky Graebe

Internal Communications Manager

SAS

Becky Graebe is senior manager of internal communications at SAS, the leader in business analytics software headquartered in Cary, North Carolina. She oversees traditional employee communications, an award-winning global intranet and enterprise social media channels. SAS is consistently named in the top Great Places to Work in the US and around the world, her goal is to create an environment in which the SAS' 14,000 employees feel inspired to share fresh ideas, solutions and expertise with colleagues and customers. She serves on the Employee Communications Section board for PRSA, is a member of Triangle Women in Communications, and volunteers as a instructor with Citizen Schools.
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Ashini Parikh
@EdelmanPR

Ashini Parikh

Executive Vice President, Digital Employee Experience

Edelman

Ashini Parikh is Executive Vice President, Digital Employee Experience at Edelman, where she oversees digital employee experience and employee engagement CommsTech across the U.S. Edelman network. In her role, Parikh is responsible for advising client leadership on key themes across employee experience, culture, innovation, the future of work, employer brand, digital talent acquisition, internal communications and employee value proposition. Her recent clients include Hewlett-Packard, Cigna and PayPal. As a digital and organization transformation executive with more than 20 years of experience across consumer technology, CPG, travel, automotive, life sciences and health care, Parikh's expertise includes driving growth by improving performance and agility within organizations and across its people; building and expanding leadership capabilities at scale; creating compelling and immersive digital experiences; and facilitating innovation and design thinking workshops. Prior to joining Edelman, Parikh was a digital transformation leader for Accenture, specializing in innovation and growth, customer experience and organizational change. She has also held leadership roles at IBM, SapientRazorfish and Ketchum.
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Margie Dolch
@MargieDolch

Margie Dolch

Senior communications specialist

Celanese

Margie Dolch is a senior communications specialist and a key member of Celanese's employee engagement team. She began her career at Celanese in 2010 in the IT department, providing administrative support. In 2012 she was recruited to join the corporate communications team to manage the biggest SharePoint site in the company—the intranet. While building a business case for an exciting new platform and waiting on executive approval, she gained experience managing Celanese's social media channels and executed numerous marketing and employee engagement campaigns, including managing its employee-led blog. In 2018, Dolch launched Celanese's new employee engagement tool/social intranet. After a year, it is widely recognized as one of the company’s primary engagement and communication tools.
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Best Practices in Internal Comms & CultureBrand Storytelling & Content MarketingCommunicator’s Role in DE&ICrisis Communications ConferenceEmployee Comms, PR and SocialInternal Comms and Employee ExperienceMedia Relations & MeasurementSocial Media & Digital CommunicationsSocial Media For PR, Marketing and CommunicationsSpeechwriting & Public AffairsThe Future Of Communications
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