Monitoring in a Video-First World

Short-form video content has grown exponentially since 2019, redefining how people share experiences, complaints and narratives on social media. This session will explore the challenges brands face in this video-first landscape, where traditional tools — focused on text modalities — fail to cover video at scale. We'll showcase how companies can equip themselves to detect emerging opportunities and risks in real-time, offering the comprehensive insights needed to navigate and thrive in this dynamic, video-driven environment.