In this intermediate module, Ragan's Justin Joffe explores effective negotiation strategies that earn influence. Beginning with engineering credibility before the ask, the course then unpacks how to reframe asks through the lens of value creation, hold your ground, trade smart, and expand the mandate.
Module: Negotiation Strategy: Gaining Influence and Creating Value
In this intermediate module, Ragan's Justin Joffe explores effective negotiation strategies that earn influence. Beginning with engineering credibility before the ask, the course then unpacks how to reframe asks through the lens of value creation, hold your ground, trade smart, and expand the mandate.
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