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Module: Negotiation Strategy: Gaining Influence and Creating Value

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27 minutes January 15, 2026

In this intermediate module, Ragan's Justin Joffe explores effective negotiation strategies that earn influence. Beginning with engineering credibility before the ask, the course then unpacks how to reframe asks through the lens of value creation, hold your ground, trade smart, and expand the mandate.

In this intermediate module, Ragan's Justin Joffe explores effective negotiation strategies that earn influence. Beginning with engineering credibility before the ask, the course then unpacks how to reframe asks through the lens of value creation, hold your ground, trade smart, and expand the mandate.

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