Mixternal: How to Adapt to Internal & External Communications Becoming One Function

Calls to tear down silos and integrate communications are nothing new. But the pandemic has given organizations an opportunity to finally get it done—as many have shed a silo mentality, meaningless tasks and redundancies out of necessity. The transformation has revolutionized results, efficiencies and ROI for these communications teams.

You’ll learn:

  • Powerful Benefits: Increased trust, streamlined operations, more consistent messaging, greater value to the C-suite, employer branding and more
  • Hybrid Team Structure: How to ensure internal, external and HR work in lockstep
  • Blueprints for Success: How communicators innovated during the pandemic and periods of change by rethinking team structure and content—and how you can do the same
  • 360-Degree Storytelling: How content creators can—and should—blur lines with stories that resonate with all stakeholders
  • Feeding the Beast: Processes that turn internal teams into efficient content producers, which supports external goals
  • Mixternal Toolkit: Biggest operational changes, processes and tools to implement
  • Kari Wethington
    Senior Director of External Communications
    E.W. Scripps Co.
  • Beth Welter
    Vice President of Internal Communications
    E.W. Scripps Co.
  • Brett Lutz
    Vice President of Global Communications
    ADM (Archer Daniels Midland Co.)