Measurement Certificate Course for Communicators – Part 3

Next Steps: Designing Dashboards and Extracting Insights from Data

Just because you have a tailored measurement playbook in hand doesn’t mean you’re able to capture, contextualize and communicate your results in a way that your teams and execs need to drive real-time decisions. In this session, you’ll learn:

  • Analysis: How to question, interpret and explore your results to answer specific questions — and provide recommendations to solve programs and drive action
  • How to use Excel Pivot Tables to extract actionable insights from your data
  • Data storytelling fundamentals: Organizing, formatting and summarization — including how to filter, clean up and validate your data before presenting it
  • How to use free tools to create a single integrated dashboard that includes internal and external comms, traditional, digital and social media
  • Next steps: How to apply what you learned to DEI, ESG, employer branding and even employee retention
  • Katie Delahaye Paine
    Founder and CEO
    Paine Publishing
  • Tina McCorkindale
    President and CEO
    Institute for Public Relations
  • David Whiting
    U.S. Lead, CommsTech Solutions
  • Gaetan Akinrolabu
    Director of Corporate Marketing and Digital Media – Strategy, Channels & Content - Corporate Affairs
    Mirati Therapeutics