Measurement Certificate Course for Communicators – Part 3

Katie Delahaye Paine is the founder and CEO of Paine Publishing. Also known as the “The Measurement Queen,” Paine pioneered measurement for 30 years. She founded two measurement companies, KDPaine & Partners and The Delahaye Group. She is author of “Measure What Matters,” “Measuring Public Relationships” and “Measuring the Networked Nonprofit: Using Data to Change The World." That book, co-written with Beth Kanter, earned the Terry McAdam Book Award. Paine Publishing is the first educational publishing firm entirely dedicated to making more "measurement mavens." Its newsletter, "The Measurement Advisor," is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired organizations. Pain is a leading promoter of PR and social media measurement standards and is a Senior Fellow of the Marketing & Communications Center at The Conference Board as well as a founder and member of the Institute for Public Relations Measurement Commission.

David Whiting is the U.S. Lead for CommsTech Solutions at Edelman, where he brings together data and analytics to help communicators predict behavior, reduce risk and drive business outcomes. In his role, David leads a data-driven network of communications and marketing strategists, content creators and research experts who are dedicated to powerful storytelling on behalf of the firm's diverse set of clients.  In addition, David is a global client leader where he is responsible for setting communications and marketing strategies, managing a network of client teams, and overseeing global client relationships of multimillion dollar partnerships. Previously, David was the New York Group Head and East Region Leader for Edelman Business Marketing. Prior to joining Edelman, he was a vice president in Fleishman-Hillard’s Washington D.C. office where he managed strategic communication programs and federal/state contract campaigns on behalf of major prime government contractors such as Booz Allen Hamilton, iRobot, Motorola Solutions and others. Before that, he was an associate in public affairs division of Mercer & Associates, Inc., where he worked to advance specific foreign government initiatives and managed public outreach strategy for political and corporate Fortune 500 clients. Early in his career, David was deputy to the campaign manager for the 2004 Kerry/Edwards Presidential campaign in Philadelphia, Pa., and also worked as a media liaison during the 2004 Democratic National Convention in Boston, where he managed and coordinated onsite national and local press interviews and media initiatives for politicians and celebrities. 

Gaetan is responsible for developing an integrated and insights/data-driven strategy to corporate marketing and social and paid media communications that further strengthens Mirati’s reputation. In this hybrid role of communications/digital strategy, he supports thought leadership communications, ESG and partners closely with teams across the enterprise to design an inclusive digital strategy for internal and external platforms to highlight Mirati's corporate story across key milestones. Before Mirati, he served as associate director of paid media and social media strategy at Bristol-Myers Squibb. In that role, he oversaw all social media/digital execution on all flagship corporate channels, constantly developing new ideation on digital campaigns that stimulated target audiences and used custom created digital analytics dashboards to continuously optimize tactics to yield budget efficiency and upticks in quality engagement. Having both in-house and agency experience, Gaetan is a self-starter with an entrepreneurial mindset, who truly understands the importance of staying on the pulse of the constant evolution of digital platforms in order to stay relevant and impactful.