Director of Corporate Marketing and Digital Media – Strategy, Channels & Content - Corporate Affairs
Gaetan is responsible for developing an integrated and insights/data-driven strategy to corporate marketing and social and paid media communications that further strengthens Mirati’s reputation. In this hybrid role of communications/digital strategy, he supports thought leadership communications, ESG and partners closely with teams across the enterprise to design an inclusive digital strategy for internal and external platforms to highlight Mirati's corporate story across key milestones. Before Mirati, he served as associate director of paid media and social media strategy at Bristol-Myers Squibb. In that role, he oversaw all social media/digital execution on all flagship corporate channels, constantly developing new ideation on digital campaigns that stimulated target audiences and used custom created digital analytics dashboards to continuously optimize tactics to yield budget efficiency and upticks in quality engagement. Having both in-house and agency experience, Gaetan is a self-starter with an entrepreneurial mindset, who truly understands the importance of staying on the pulse of the constant evolution of digital platforms in order to stay relevant and impactful.