Marketing During COVID-19: Be the Best Answer with SEO

Customer empathy is at the forefront of the best marketing during a crisis while brands marketing as usual is some of the worst. How can marketers deliver great experiences when the status quo is so out of place? With 63% of marketers saying SEO is more important during the pandemic (Conductor) companies should double down on their SEO efforts to become the best answer for customers. In this presentation Lee Odden, CEO of TopRank Marketing, will share how marketers can provide the kind of authentic, trusted and optimized content that customers want, where they want it and in a way that drives satisfaction for all.