Customer empathy is at the forefront of the best marketing during a crisis while brands marketing as usual is some of the worst. How can marketers deliver great experiences when the status quo is so out of place? With 63% of marketers saying SEO is more important during the pandemic (Conductor) companies should double down on their SEO efforts to become the best answer for customers. In this presentation Lee Odden, CEO of TopRank Marketing, will share how marketers can provide the kind of authentic, trusted and optimized content that customers want, where they want it and in a way that drives satisfaction for all.
Lee Odden is CEO at TopRank Marketing. With roots in PR and the early days of online marketing, his work integrating search, social, content, and influencer marketing has been recognized by the Wall Street Journal, The Economist and Forbes. Over the past 15 years Lee has evangelized an integrated, customer-centric approach to marketing with 250+ presentations in 18 different countries, authoring a book on Content and SEO called Optimize and blogging over 1.4 million words at marketingblog.com. By combining a "best answer marketing strategy" together with "do well by doing good" values, he's attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, and Adobe.