Lee Odden is CEO at TopRank Marketing. With roots in PR and the early days of online marketing, his work integrating search, social, content, and influencer marketing has been recognized by the Wall Street Journal, The Economist and Forbes. Over the past 15 years Lee has evangelized an integrated, customer-centric approach to marketing with 250+ presentations in 18 different countries, authoring a book on Content and SEO called Optimize and blogging over 1.4 million words at marketingblog.com
. By combining a "best answer marketing strategy" together with "do well by doing good" values, he's attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, and Adobe.