Internal communicators still struggle to be seen as more than messengers. In fact, 62% say they’re excluded from strategic decision-making (IPR). This panel will explore new ways to earn and retain a seat at the proverbial table by helping you harness your "Upstream Superpower." You’ll discover the traits, skills and attitudes needed to transition from tactician to trusted advisor—ensuring your voice is heard and valued. If want to boost your responsibilities, results and respect, this is a must-attend. We’ll cover
- Strategic Alignment: Where internal comms traditionally sits in the org chart, how to ensure your strategies support leadership—and how to drive exec initiatives with manager comms cascades.
- Business Acumen: The importance of having a business-first mindset and understanding the downstream impacts of your role and team—including how to provide informed advice that ties your initiatives to business outcomes.
- Identifying Risks and Opportunities: How to forecast threats and trends—including political issues during the election year—to help protect and promote organizational reputation.
- Fostering Trust: How to establish and maintain trust with the C-suite through transparency, reliability and consistently delivering measurable results.
- Your "Upstream Superpower": How to assess and sharpen your unique comms talents—from being a "great asker of great questions" and helping execs "see around the corner" to "reading your exec's mind" and more.
