Learn how you can use the fourth iteration of AMEC’s Barcelona Principles in your reporting in this fifteen-minute sprint. Their revised guidelines place more emphasis on the importance of building stakeholders into the heart of all measurement and evaluation programs. You’ll learn:
- Not Just Smart, SMARTER: Learn how to set clear, measurable objectives that will help your communications planning, measurement and evaluation.
- Modern Relevance: What has changed with the principles, including ways to address audience fragmentation and data governance.
- How to Use Them Now: How to apply these to your current measurement plan without restarting or shifting midstream.
