Shifting consumer demands, internal restructures and geographic divides are reshaping how organizations connect and communicate with very different associates. But you don’t need to be the top decision-maker to lead with cultural awareness and influence. In this session with The Home Depot’s senior internal communications leaders, you’ll explore what it means to show up as a culture-centered leader, someone who bridges perspectives, reads the rooms across multiple stakeholder groups, and builds plans of action that drives meaningful behavior change while staying true to your values. Walk away with strategies to navigate complex cultural dynamics during transformative change and help your organization stay grounded, values-driven and aligned. You’ll learn:
- Cultural Fluency: How to build communication and programmatic frameworks that drive "stickiness" with different stakeholder groups from senior leaders to office workers, to frontline associates.
- Spot the Friction: Assessment processes you can use to identify potential points of disconnect and resistance when communicating change or introducing new processes.
- Bridging Organizational Divides: Practical strategies on how to create moments and messaging to break down the “us vs. them” barriers and unify company culture during times of uncertainty.
- The Culture Package: Communication tactics to remain empathetic in your messaging and data-driven approaches that drive incremental and lasting change while remaining grounded in organizational values.
