Identifying and Meeting Shared Goals with Comms, HR and Marketing

Building a sound employee experience strategy requires comms, HR and marketing to work closely together. How can you narrow the gaps in reporting, communication and resource sharing to strengthen these partnerships? In this panel, a trio of Communications, HR and Marketing leaders will share strategies to strengthen cross-departmental ties — and how to develop and deliver on shared goals through collaboration.

You’ll learn:

• Goal setting and alignment: how to think through the lens of other business functions by setting strategic goals and deliverables to consider how they intersect — and diverge — with those of colleagues in HR, marketing and more.
• Polishing process: Workflow and interpersonal communication approaches that minimize the obstacles to effective collaboration.
• Un-siloed team tech: Tried-and-true tips for sharing employee engagement insights across the enterprise.
• Speaking from one voice: Successful approaches for aligning cross-functional goals with your employer brand that acknowledge and communicate your purpose commitments consistently across channels.
• Perfect timing: Content calendar considerations for managing the cadence of campaign and message delivery that allow room for each function’s big push to breathe.
• Bonus – charm offensive: How to make the case to a co-worker or leader who doesn’t understand the value of a holistic, cross-functional employee experience initiative.