How to Create a Multimedia Organization

The in-house multimedia team at Southwest Airlines started off as just one lonely graphic designer, and blossomed into a full creative team. Learn how they gained executive buy-in, curated content with scientific precision, and most important—found the right talent for each job. From tight deadlines to shoe-string budgets, Sonia Avila will give you the tips to help you navigate a smooth landing as you strive to grow your own multimedia organization.

Key Takeaways:

  • How to identify your team’s needs and socialize the vision
  • To find the story between the lines—and proactively pitch content
  • How to make the most of your talent and build for the future
  • Stories of our struggles and successes—learn from our experiences
  • Sonia Avila
    Senior Manager of Visual Communications
    Southwest Airlines