Communicators know how important monitoring the media landscape and scanning for trends or potential crises can be—and many social media pros keep track of their brand mentions and interactions online. However, social listening can give you much more than a list of praises sung by your fans or concerns brought by your critics. In this panel, communications experts across industries will explain how you can use social listening best practices to better understand who your followers are, target consumers and entice them to act, use feedback to inform your products and campaigns, and avoid digital pitfalls that can tarnish your organization’s reputation.
Director of worldwide social marketing
Head of Social Media
Amazon Web Services
Kevin Goddard is the Head of Social Media at Amazon Web Services, where he built the social media program from the ground up. Goddard has been working in online marketing and social media since before we knew what to call it. One of the leaders in online community creation, he has worked with prominent brands including Microsoft, LEGO and Amazon.