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From Crisis to Connection: Using Change Comms to Address Disruption in Your Culture

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31 minutes June 17, 2025

In today's rapidly shifting environment, employees carry a heavy weight of uncertainty, grief and loss surrounding fears of layoffs, restructurings, leadership changes and the lingering aftershocks of a global pandemic. Rising costs of living, family responsibilities and societal instability pile on while tariff stress, evolving federal policies and economic uncertainty compound the pressure. But by weaving change comms, grief-informed leadership and inclusivity into your organizational…

In today's rapidly shifting environment, employees carry a heavy weight of uncertainty, grief and loss surrounding fears of layoffs, restructurings, leadership changes and the lingering aftershocks of a global pandemic. Rising costs of living, family responsibilities and societal instability pile on while tariff stress, evolving federal policies and economic uncertainty compound the pressure. But by weaving change comms, grief-informed leadership and inclusivity into your organizational DNA while activating ERGs as trusted sounding boards, you can transform crisis into connection. We’ll cover:

  • Change Models FAQ: Where traditional change models (i.e., Kotter, ADKAR, Lewin) fall short in addressing grief and emotional disruption—including a side-by-side comparison of models.
  • Case Studies: Real-world examples (Levi Strauss & Co) of how loss impacts organizations.
  • New Paradigm: Insights into why grief requires a different leadership approach—and a grief-informed leadership model tailored to emotional well-being during times of uncertainty.
  • Supporting Staff: Practical strategies to support employees facing fear, ambiguity and cumulative stress.
  • Tools and Channels: Other tools to foster a culture of support, emotional safety and long-term resilience (ERGs and listening boards are just the beginning).
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