AI isn’t just changing how content is created. It’s also raising new risks that communicators are now expected to manage—from deepfakes and synthetic media to unchecked AI outputs, regulatory uncertainty and governance gridlock. Explore what these risks look like in practice, how responsible AI principles can guide better decisions and what comms should do when … Managing AI Risks and Governance: Deepfakes, Brand Trust and Responsible AI
As AI accelerates content creation, communicators face a practical challenge: How do you move faster without compromising accuracy, security or brand trust? This case study walks through how one comms team built a lightweight but structured AI governance model—from approved tools and internal policies to custom GPTs and AI agents that evaluate risk before content … AI Content Governance in Action: Building Guardrails and a Smart QA Workflow
Over half of global companies have already faced an AI-related incident that dinged revenue or reputation (MIT Sloan). Laws move slowly, but headlines and lawsuits move fast. This panel unites crisis communicators, privacy counsel and brand leads who’ve dealt with bias, deepfakes, copyright claims and hallucinations. They’ll share what blew up, how they contained it … CY-AI: Surviving AI Crises, Deepfakes & Reputation Risks
Some predictions claim 80% of enterprises will be running GenAI by 2026. With federal and state laws ramping up and enforcement of infringing or deceptive uses of AI on the rise—it’s clear that strong governance protections are no longer optional. In this lightning table talk with your peers facilitated by a Center for AI Strategy … Protect Your Brand: Crowdsourcing Bulletproof AI Policies in 15 Minutes
The world of social media never stands still. In our final week, we’ll explore the trends and technologies shaping the future of social. From AI tools that help you create content faster and smarter to emerging platforms poised to change the game, we’ll show you how to stay ahead of the curve. You’ll walk away … The Future of Social: AI, Innovation & Emerging Platforms
The world of social media never stands still. In our final week, we’ll explore the trends and technologies shaping the future of social. From AI tools that help you create content faster and smarter to emerging platforms poised to change the game, we’ll show you how to stay ahead of the curve. You’ll walk away … The Future of Social: AI, Innovation & Emerging Platforms
(15m) In this module, you will conclude this course by learning how to consider legalities and professional ethics, as well as outside influences like social media and the 24-hour news cycle. This module covers the importance of reinforcing key messages, media monitoring, and avoiding follow-ups or clarification that could cause reputational harm. By the end … Creating a Flexible Response Strategy Amid Backlash (Part 3)
(15m) In this module, we’ll dive into the AI regulatory landscape, policies and risks that communicators should surface across their organizations. We’ll talk about federal and state regulatory considerations, global standards to consider, ethical pitfalls and IP liability considerations. By the end, you’ll have an understanding of the AI legal landscape and how you can … AI’s Legal and Regulatory Landscape (Part 2)
(10m) In this module, we’ll dive into prompt engineering for social media pros. We’ll talk about ethical prompt engineering, including a look at guidelines that will keep your social outputs above board. By the end, you’ll understand how those guidelines can shape an effective AI social media policy.
Now that you know how to plan and execute a stellar internal comms program, get ready for the unexpected! This session provides the mindset and methods you need to become an agile strategist—so you can lead change initiatives and pivot no matter what’s next. Attendees will learn: Navigating sensitive topics: Strategies for communicating during elections, … Future Communicator’s Agile Playbook: Overcoming Challenges, Crises and Uncertainty