Framework Subtopic: Negotiation Skills

Agency-client relationships are under new strain: Tighter budgets, project-based work, specialized agency rosters, faster timelines and growing pressure to prove business value. Clients still walk away for familiar reasons: weak strategic thinking, poor account service, shaky reporting and agencies not fully grasping the client business. Now AI is raising expectations even further, with clients expecting Keeping the Love Alive: Building Stronger Agency-Client Relationships in the AI Era

In this intermediate module, Ragan’s Justin Joffe explores effective negotiation strategies that earn influence. Beginning with engineering credibility before the ask, the course then unpacks how to reframe asks through the lens of value creation, hold your ground, trade smart, and expand the mandate.

This 3-part, intermediate-level series from Narrative Evolution Founder and CEO Veleisa Patton Burrell looks at how leaders can become better negotiators by through understanding brain science. Beginning with a look at crafting clear comms, the series then explores how to acknowledge our brain’s natural tendencies to survive. Burrell encourages learners to call out their default 3-Part Series: The Neuroscience of Negotiation

(10m) In this module, we’ll dive into the fundamentals of negotiation. By the end, you’ll understand the phases of a negotiation,how to prepare yourself for negotiation and key steps to take.