Framework Subtopic: Mentoring & Coaching

High performers do not suddenly decline. Unclear expectations, shifting skill demands and overloaded systems are quietly reshaping performance in AI-driven, high-change workplaces. This session gives HR and internal comms leaders a practical way to identify what is actually driving performance issues and act before top talent disengages or exits. You will learn how to pinpoint Fixing Performance Gaps Before You Lose Your Best People

Skills like data analysis, building GPTs and even content creation are becoming table stakes. Meanwhile, human skills like judgment, adaptability and emotional intelligence are beginning to play an outsized role in EX and leadership credibility. In this panel, experts unpack the rise of “Human OS” and debate which skills matter most now. What you’ll learn: The Hard Skills vs. Human Skills Debate: How to Build Your Human OS

Managers remain the most trusted voice in the organization, but most are undertrained and overwhelmed. Today’s workforce is shifting: employees are being asked to work alongside AI, adapt to constant change and make faster decisions than ever before. This session explores how to build manager comms that work whether you’re hybrid, global, deskless, or fully Manager Cascades and Upskilling: Toolkits and AI Solutions

In this candid conversation, leaders of agencies and in-house comms teams discuss today’s confusing job market through the lens of AI. They’ll cover the skillsets they’re hiring for, the roles they’re phasing out and the hybrid human-AI skills every communicator needs to stay indispensable. AI is the new baseline—and here’s what’s next: The Top AI-Impacted Skills and Competencies: How the Role of PR Is Changing (and How You Can Stay Afloat)

AI is reshaping research, writing and reporting, and the smartest PR pros are learning alongside their AI tools. A robust L&D strategy helps keep teams fluent in both human judgement and machine intelligence. Learn how these communicators and their teams balance daily tasks with upskilling to stay current and productive. Just-In-Time Upskilling: How micro-learnings on Training in Real Time: How Comms Leaders Are Preparing Their Teams

When a viral backlash suddenly targets your brand, every second counts. Preparation of your execs in advance is the key to a credible, composed response. In this fast-paced, hands-on simulation, you’ll learn how to coach execs while on the clock in a mock crisis. Test your response instincts and message discipline in a pressure-cooker scenario Leadership Training in the Hot Seat: Crisis Simulation for the Pile-On Era

Office Hours: Live Feedback and Q&A In this final module, join the office hours session for a chance to connect, ask questions and get hands-on support from the instructor, applying what you learned in the previous weeks. Come prepared with your homework from weeks one and two, or bring real examples, rough drafts or AI-assisted Office Hours: Live Feedback and Q&A

The fastest way for internal comms teams to fall behind isn’t content—it’s capability. Companies like Coca-Cola and Unilever have proven you can upskill thousands in months through AI academies that mix micro-learning with practice in GPT-style platforms. But future-proofing in the heavily-regulated finance industry takes more than tools: it demands sharper judgment, faster iteration and Future-Proofing Your Team: Skills, Competencies and the L&D Playbooks That Makes Them Stick