Economic headwinds, restructurings and a talent crunch mean every hire—or departure—now hits harder than ever. Candidates and customers alike scan Glassdoor, Indeed and even TikTok before they click “apply” or “buy.” In this candid session, Navistar’s comms leader reveals the organization’s enterprise‑wide , a framework that syncs recruiting, PR, social and marketing so every stakeholder hears the same clear story about the company’s vision, culture and strategy. Walk away with a playbook to safeguard reputation, speed hiring and keep customers confident—even when markets wobble. You’ll learn:
- Objective & Audience Alignment: How to link a single brand promise to hiring KPIs (application volume, offer acceptance rate, etc.) and business KPIs.
- Advocate Network Build: Tips to identify frontline “Voice Champions,” train them on disclosure rules and onboard them to an employee-advocacy platform like EveryoneSocial.
- One-Voice Content Hub: Steps to create a shared library of pre-approved blog snippets, social tiles and talking points that Marketing, PR and HR can pull from daily.
- Activation Toolkit: How to run monthly “share drives” (org-wide posting blitzes), supply ready-to-share captions with tracked UTM links and extend reach with small paid boosts.
- Reputation Dashboard: Ways to combine Glassdoor and Indeed review scores, social-listening sentiment and referral traffic to prove lower cost-per-hire and stronger trust.
