Elevating the Role of Internal Comms: Transforming Your Intranet Into a Strategic Business Asset

For internal communicators, the intranet is more than just a tool — it’s a critical platform that can shape the employee experience, drive engagement and empower all employees with vital information that helps them do their jobs more efficiently. However, many intranets remain underutilized, seen as little more than bulletin boards for announcements with very little engagement. In reality, your intranet must be more than a channel for your comms strategy. It must be woven into the fabric of how employees work, empowering them with the resources, tools and information they need to succeed. This session will show you how to yours can not only support top-down communication but also connect people to their work, to each other and to your org’s strategic goals. We’ll cover:

  • Why simply broadcasting information is not enough — learn how to reposition the intranet as a strategic asset that helps the company and employees deliver on its mission.
  • How to ensure your intranet is adopted and drives engagement by meeting the specific needs of different roles, from the frontline to the C-suite.
  • Real-world examples of organizations that have turned their intranet into an essential platform for work, seeing dramatic improvements in employee engagement and operational efficiency.
  • The role of AI and personalization in transforming your intranet into a dynamic tool that saves time, reduces repetitive tasks, and enables more strategic, high-value work.
  • How internal comms leaders can leverage a modern intranet to gain a stronger voice at the executive level, demonstrating measurable impact on both employee experience and business outcomes.