Gone are the days when hard news overshadowed every other newsroom priority. In this tell-all panel, entertainment, lifestyle, tech and business reporters share how they’re adapting to a rapidly changing media environment, covering pop culture trends, tech and AI developments, wellness obsessions, human-interest angles and emerging market opportunities. You’ll gain insights into how newsrooms are reallocating resources, adjusting beat structures, and evolving their content mediums and mix to meet changing audience preferences, and how PR pros can craft more compelling pitches to meet their needs.
- Relationship alchemy: Tips to transform pitch interactions from transactional exchanges to genuine collaborative partnerships by offering authentic value, insider perspectives, and meticulously prepared, multimedia-ready content that respects journalist’s professional independence.
- Enhancing audience engagement: New methods for building and retaining loyal readership in an era of declining trust in legacy media, equipping you with ideas for creating compelling narratives that attract coverage.
- Refining editorial focus: Get an inside view of how these non-political newsrooms determine which stories make the cut—whether it’s a behind-the-scenes look at a Hollywood production, a deep dive into a booming startup, or a profile on a fitness trend or influencer.
